Welcome! We are Here to Help Your Organization GROW!
Welcome to Urgency Plus Passion digital marketing agency! We specialize in helping nonprofit organizations and local small businesses reach their full potential and increase revenue and sells. We understand the unique challenges that nonprofits and small business owners face and we’re dedicated to providing solutions that make a real impact.
our services
Website Design
We know that your website is often the first point of contact for potential donors, customers, and supporters. Our approach to web design is strategic, ensuring that your website not only looks great, but also effectively communicates your mission, showcases your offerings, and makes it intuitively easy for visitors to take the actions most important to you..
Website development
Our process for website development involves designing the layout, writing the necessary code, and ensuring optimal user experience. After designing, developing, and testing your new website across various devices we are ready to deploy your new website for the world to see.
search engine optimization (SEO)
We optimize your website and its content to rank higher in search engine results pages for the most relevant keywords and terms for your organization or business. This results in more traffic, revenue, and engagement from the people looking for what you offer.
E-commerce solutions
Our e-commerce solutions can provide your organization or business with the tools needed to be able to sell products or services online, accept donations, conduct event registration, and even manage customer relationships.
Facebook + Instagram Ads
Facebook and Instagram Ads are a form of online advertising that allows businesses to reach a large audience on the Facebook and Instagram platforms. These ads can appear in various places on the platform, including on users’ newsfeeds, in their Stories, Instagram Feed, and Stories. With over 1 billion active users, we love these types of ads because we can target a wide range of audiences and create effective advertising campaigns for you.
LEAD GENERATion
You tell us who your ideal customer and we set the targeting, creative, and copy needed to attract them to you – turning visitors into leads that are hungry for mor e of your business or organization.
RETARGETing
The goal of retargeting is to bring back visitors who have shown interest in a business’s products or services but haven’t yet made a purchase or taken a desired action. It’s one of the most effective forms of marketing we can implment to increase revenue for your business and we love launching these campaigns!
MESSENger Ads
Messenger ads are a specialty of ours! We love them because it allows us to reach audiences directly through messaging apps such as Facebook Messenger, WhatsApp, and Instagram. Beyond that, we are able to automate and scale communication — meaning leads come in on autopilot upon campaign deployment.
keyword research and targeting
Early in the setup of a Google Adwords campaign, we identify the keywords and phrases that people use when searching for products or services related to your business. By identifying these keywords and phrases, we create more effective and targeted Google AdWords campaigns that reach the right audience at the right time.
Campaign optimization and analysis
Monitoring and analyzing results from a launched campaign are essential to delivering the best results possible for our advertising appointments. We keep our eyes on the data and results so that you don’t have to.
Google Adwords
Google AdWords can be a useful tool for nonprofit organizations to promote their cause and attract donations. For small businesses, Google Adwords are effective ways to run local campaigns aimed at attracting your ideal clients local to you. It allows organizations to target specific demographics and reach a wider, yet more targeted audience than traditional advertising methods.
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About the ceo
Meet Chris Waston
Chris Waston is a career educator and marketer hailing from Detroit, MI. He has over 10 years of experience in the digital marketing world – designing countless websites, and running hundreds of Facebook and Google advertising campaigns resulting in increased leaders, reach, and revenue for businesses of various sizes.
When he isn’t behind the computer working on projects, he enjoys spending time with his family and watching the Detroit Lions.
Social media content strategy
We take pride in helping our clients adopt social media content strategies that are clear in the types of content that should be shared, how frequently, and on what platforms. Based on the goals of your business, we set a strategy that works in alignment with what you are looking to accomplish.
Content creation and curation
Your social media should reflect carefully created and curated content that speaks to your mission a,d captivates your audience daily.
Community engagement + management
Building, maintaining, and engaging with your community online is essential to creating spaces online in which your target market and constituents and interact with you online. We are able to moderate, engage with, support, and build your community online.
Social Media Management
In today’s digital society, social media is crucial for nonprofits looking to connect with their target audience, build community, and achieve their goals. At Urgency Plus Passion, we understand the unique challenges that nonprofits face when it comes to social media management, and we’re here to help with done for you and consulting services.